A friendly locally-owned Chicago restaurant in the west loop serving a fusion of neighborhood favorites.

THE PROJECT:

• 3- month campaign
• 2 platform strategy – Facebook & Instagram

 
THE CHALLENGE:
To build brand awareness around the restaurant, target a local audience, and build momentum around their dinner opening.

 
STRATEGIES AND TACTICS: 

• Created strategic content to increase engagement and targeted foodies in online communities
• Promoted and increased brand recognition through content marketing, Facebook & Instagram paid advertising campaign, and strategic community engagement
• Styled food and community images at the restaurant for social media channels