Marwen

Marwen is a nonprofit providing free visual arts courses for Chicago’s youth, 6th-12th grade. They offer year-round youth-led exhibitions, art auctions, classes, workshops, and more.

The Project: 

• Ongoing – 3 years and 8 month benchmark
• 4 social media platform strategy – Facebook, Instagram, TikTok, and Linkedin 
• Email strategy for 5 email lists (donors, alumni, current students, prospective students, partner organizations)
• In-person & virtual event marketing strategy
  

The Challenge: 

To grow Marwen’s community engagement and build strong relationships that convert into event RSVPs, booking classes, re-engaging alumni, and diversifying donors online and offline. 

Strategies and Tactics: 

• Promoted and increased brand recognition through content marketing, Facebook & Instagram paid advertising campaign, and strategic community engagement
• Developed strategic content focused around the impact of Marwen on creative youth development by highlighting stories from artists, high school students, parents, and professionals from across Chicago
• Built relationships with Marwen ambassadors (i.e students, teaching artists, and parents) to increase word-of-mouth marketing opportunities through user-generated content
• Focused on creating highly engaging video content by following social media trends
• Added a QR code that linked to their primary conversion goal on all of Marwen’s in-person opportunities and assets (outreach events, fundraisers, trade shows, workshops, welcome packets, etc.)
• Integrated user-generated content into social media efforts