Ellas Corner
Social Media Strategy - Graphic Design - Copywriting - Photography
A friendly locally-owned Chicago restaurant in the west loop serving a fusion of neighborhood favorites.
The Project:
- 3- month campaign
- 2 platform strategy – Facebook & Instagram
The Challenge:
To build brand awareness around the restaurant, target a local audience, and build momentum around their dinner opening.
Strategies and Tactics:
- Created strategic content to increase engagement and targeted foodies in online communities
- Promoted and increased brand recognition through content marketing, Facebook & Instagram paid advertising campaign, and strategic community engagement
- Styled food and community images at the restaurant for social media channels
Work Samples
Includes creating the copy and photography.
Instagram Stories
Results
Key Instagram Wins:
- Grew post engagements by 223%— from an average of 124 weekly engagements to 400+ weekly engagements
- Increased weekly posts reach by 695% — averaging a reach of 2.7k+
- Increased following by 89% – from 140 followers to 265 followers
Key Facebook Wins:
- Grew post engagements by 4,067%— from an average of 12 weekly engagements to 500+ weekly engagements
- Increased weekly posts reach by 2,423% — averaging a weekly reach of 3k+
- Increased following by 211% – from 96 followers to 299 followers
