I worked with an Illinois healthcare brand to promote their services in ABA programming, behavioral consultation, and Early Intervention (EI) for families who have children with autism. 

THE PROJECT:

• 5-month social media management
• 2 platform strategy – Facebook & Linkedin
• Content Creation (copywriting & graphic design)

THE CHALLENGE: 

Increase brand awareness around their social media presence and establish them as thought leaders. There were limited resources to develop original content while navigating regulations across social platforms.

STRATEGIES AND TACTICS:

• Created strategic content to increase engagement from families within the autism community
• Promoted and increased brand recognition through Facebook paid advertising, strategic community engagement, and content marketing
• Worked with a copywriter to create original SEO-driven content based on strategic social listening